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GTI: GTM301 Go-to-Market for First-Time Founders

GTI

Go-to-Market for First-Time Founders


Who you sell to first, how you reach them, and what to charge. Before you hire anyone in sales.

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Who you sell to first, how you reach them, and what to charge. Before you hire anyone in sales.

Best fit for: pre-seed, seed.

What's inside

  • 1. Segmentation and your first customers
  • 2. Pricing and the founder-led sale
  • 3. Reaching customers at volume — and when to scale

3 modules, 6 lessons. Self-paced. Every lesson ends with a Try this homework item — something concrete to ship before the next session.

Who this is for

Founders in the GTI incubator. Opinionated, practical, no fluff. Written for people who have a product or are about to, not for theorists.

  1. Course Number

    GTM301

  2. Classes Start

  3. Classes End

  4. Estimated Effort

    2–4 hours per week, self-paced

  5. Requirements

    Built for founders at the pre-seed, seed stage. No specific prior knowledge required — just the willingness to do the homework and talk to real customers.
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